Episode 16:

Beyond Retention: Epos Now's Playbook for Customer-Centric Growth

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Summary

In this episode of the CX Coffee Chat, host Matthew Kettell speaks with Ismail Ostrilski, VP of Operations at Epos Now. They discuss how scaling businesses can optimize their operations, streamline increasingly complex processes, and ensure that teams and functions work effectively together. Ismail shares insights from Epos Now’s experience supporting small and medium-sized businesses, including how its operational approach has evolved as the company has grown and the strategies leaders can use to build an efficient, scalable framework for long-term success.

MAIN TAKEAWAYS:

  • Make operations the central engine connecting every department.
  • Eliminate silos and force cross-functional alignment.
  • Build one shared source of truth for customer and operational data.
  • Turn customer feedback into direct product and process improvements.
  • Automate repetitive work so teams can focus on high-value priorities.
  • Use AI and analytics to anticipate problems and make faster decisions.
  • Optimize every process around customer value and scalable growth.

Chapters:

  • 00:00 – CX Coffee Chat introduction
  • 00:30 – Welcome and guest introduction
  • 01:00 – Ishmael’s role and overview of Epos Now
  • 02:23 – Running operations in a fast-scaling business
  • 03:04 – How the role of operations has evolved
  • 05:39 – How operational leaders’ priorities are changing
  • 08:05 – Connecting operations with product, finance and customer success
  • 09:36 – Breaking down data silos and centralizing systems
  • 11:30 – Building a complete customer profile and feedback loop
  • 14:04 – Creating an open and collaborative company culture
  • 16:33 – Maintaining culture while scaling globally
  • 19:32 – Using AI and automation in operations
  • 20:35 – Embedded AI versus AI that supports employees
  • 21:35 – How Epos Now empowers teams with AI tools
  • 22:31 – Sidekick: Epos Now’s proprietary AI model
  • 24:03 – Advice for operations leaders in scaling businesses
  • 24:31 – Look beyond standard operating procedures
  • 25:50 – Closing remarks

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