In this episode of the CX Coffee Chat, Simon Enever, co-founder of Quip and So&So, shares his journey building beloved consumer brands. We dive into the product principles that helped scale Quip, why brand and CX matter early, and how So&So is rethinking venture support for the next generation of founders. From lessons in physical product design to insights on building trust at scale, Simon offers a thoughtful perspective on product-led growth — and doing it with purpose.